(3) Key Tasks and Management Strategies
c. Creating Demand through Sports Marketing
The Dentsu Group continues to focus its efforts on sports marketing, which offers synergies between the advertising and advertising-related markets. During the year ended March 31, 2007, we leveraged the 2006 FIFA World Cup™ to operate and market hospitality programs, which contributed substantially to Group sales. In addition, thanks to the success of our marketing efforts related to Doha 2006, we were able to obtain exclusive worldwide marketing and broadcasting rights to the Asian Games through 2014. We will expand our business through these rights and those we already hold for Japan and the rest of Asia for events sponsored by the Fédération Internationale de Football Association (FIFA) from 2007 through 2014 and through marketing agreements with such international sporting bodies as the International Olympic Committee, the International Association of Athletics Federations and the Fédération Internationale de Natation.
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