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Corporate Strategy
Message from the Management|Business Policy|Operating Risk|

Corporate Governance
Operating Risk
The operating results, share price and financial position of the Dentsu Group are subject to various risks, as described below. Any forward-looking statements in the following discussion are based on management's assumptions and beliefs in light of information available as of May 11, 2007.
(1) Industry-related risk (risk related to fluctuations in the economic and business environments, changes in common business practices and other advertising industry trends)
(2) Competition-related risk (risk related to competition with other advertising companies and new market entrants, risk related to competition in new media advertising markets)
(3) Risk related to advertisers and media companies
(4) Risk related to efforts to reinforce domestic service capabilities in Japan
(5) Risk related to efforts to adapt businesses in response to a changing market structure
(6) Risk related to efforts to build a global business portfolio
(7) Risk related to legal or regulatory changes
(8) Risk of litigation
For more information, please refer to “Operating and Other Risks” on page 38 of Dentsu's Annual Report 2006 [PDF] (988 Kbyte).
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