Dentsu Innovation 2013
Medium-Term Management Plan of the Dentsu Group

• Let’s see how such changes in the macro-environment have affected the structure of the advertising industry.
• When mass media were the primary means of communication and when most transactions and consumption took place along the traditional distribution channel, efficient, mass media-driven marketing and mass media-oriented solutions were the norm.
• However, evolving digital technology has allowed consumers, clients and media to be engaged in free and direct communications, transactions and consumption—all on a new platform. Thanks to the simultaneously recorded behavioral data, we are now able to precisely understand and gain insight into the activities taking place on this new platform.
• All this translates into a sea change in communications and information delivery. Simply put, we now live in the new platform era.

• TOP
• Changing Macro-Environment for the Dentsu Group
• Structural Shift in Our Business in Response to Change
• The Position We Seek in the New Platform Era
• Our Competitiveness in the New Platform Era
• Focus Areas for Increased Competitiveness
• Management Vision of the Dentsu Group
• Five Areas for Innovation to Turn Vision into Reality
• Rebuilding Our Business Model
• Corporate Infrastructure Reform
• Goal-setting
• Expected Changes in Profit Structure
• Cash Flow and Shareholder Return

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