Dentsu Innovation 2013
Medium-Term Management Plan of the Dentsu Group

• Even in this new platform era, however, the role our Group plays and the essence of our position will remain unchanged because the Dentsu Group has and will continue to serve as an interface between clients and consumers.
• But how can we still provide worthwhile services in the new era? How can we remain as the most sought after business group in this new environment? In fact, that’ll be one of the main themes of the medium-term management plan.
• For that, while positioning ourselves firmly on the new platform where various key players interact with each other, we must connect the diverse values they bring forth.
• That way, we should be able to generate greater synergy in providing clients with solutions that befit the new era. And that’ll be the goal for our Group.

• TOP
• Changing Macro-Environment for the Dentsu Group
• Structural Shift in Our Business in Response to Change
• The Position We Seek in the New Platform Era
• Our Competitiveness in the New Platform Era
• Focus Areas for Increased Competitiveness
• Management Vision of the Dentsu Group
• Five Areas for Innovation to Turn Vision into Reality
• Rebuilding Our Business Model
• Corporate Infrastructure Reform
• Goal-setting
• Expected Changes in Profit Structure
• Cash Flow and Shareholder Return

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