Dentsu Innovation 2013
Medium-Term Management Plan of the Dentsu Group

• In this new platform era, the Dentsu Group must and will strive to be a business group that continues to pursue innovation in our client services, with media companies, for consumers, and certainly within our own mindset, while delivering greater value to society at large.
• And our action guideline is “Taking on the Platform Era.”

• TOP
• Changing Macro-Environment for the Dentsu Group
• Structural Shift in Our Business in Response to Change
• The Position We Seek in the New Platform Era
• Our Competitiveness in the New Platform Era
• Focus Areas for Increased Competitiveness
• Management Vision of the Dentsu Group
• Five Areas for Innovation to Turn Vision into Reality
• Rebuilding Our Business Model
• Corporate Infrastructure Reform
• Goal-setting
• Expected Changes in Profit Structure
• Cash Flow and Shareholder Return

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