CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

KNOWLEDGE & DATA

Advertising Expenditures

Advertising Expenditures in Japan

Advertising Expenditures in Japan

Dentsu's annual report on advertising expenditures in Japan is an estimate of advertising spending in Japan during the calendar year (January to December), representing the advertising media fees and production costs for the traditional media (newspapers, magazines, radio and television), along with those for the Internet and promotional media categories.

Worldwide Advertising Expenditures

Worldwide Advertising Expenditures

Worldwide advertising expenditures, based on the data received from 59 markets across the Americas, Asia Pacific and EMEA,. The semi-annual report is compiled by Carat, the Group's media communications agency.


Reports

The Business of Content Marketing in Asia Pacific 2017

The Business of Content Marketing in Asia Pacific 2017

Dentsu and WSJ. Custom Studios jointly published a whitepaper on Content Marketing in APAC. The report is based on specialist comments and analyzed data focusing on new marketing trends and consumer journeys.

Enter The Dragon

Enter The Dragon – A Portrait of Chinese Travelers to Japan

Dentsu and 6Estates jointly published the report which revealed the behavior and consumption habits of increasing Chinese travelers to Japan by mined and analyzed over 70,000 online data points.


Books and Publications

Information Media Trends in Japan 2017

Information Media Trends in Japan 2017

Dentsu Innovation Institute

Google Play

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Information Media Trends in Japan 2016

Information Media Trends in Japan 2016

Dentsu Innovation Institute

  • Download(4.4 MB)
  • Feature: A Shift from Written Communication to Visual Communication

Google Play

Google Play, Google Play logo are trademarks of Google Inc.

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