CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

KNOWLEDGE & DATA

Advertising Expenditures

Advertising Expenditures in Japan

Advertising Expenditures in Japan

Dentsu's annual report on advertising expenditures in Japan is an estimate of advertising spending in Japan during the calendar year (January to December), representing the advertising media fees and production costs for the traditional media (newspapers, magazines, radio and television), along with those for the Internet and promotional media categories.


Reports

The Business of Content Marketing in Asia Pacific 2017

The Business of Content Marketing in Asia Pacific 2017

Dentsu and WSJ. Custom Studios jointly published a whitepaper on Content Marketing in APAC. The report is based on specialist comments and analyzed data focusing on new marketing trends and consumer journeys.


Books and Publications

Information Media Trends in Japan 2018

Information Media Trends in Japan 2018

Dentsu Media Innovation Lab

Google Play

Google Play, Google Play logo are trademarks of Google Inc.

Communicating: A Guide to PR in Japan

Communicating: A Guide to PR in Japan

Dentsu Public Relations Inc.

Release Date : March 1, 2018
Release Date (Electronic edition) : April 25, 2018

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