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Books and Publications

Communicating: A Guide to PR in Japan

Communicating: A Guide to PR in Japan

Dentsu Public Relations Inc.

Table of Contents

Part 1: Media in Japan

A comprehensive overview of Japan’s media landscape, from the continuing power and influence held by the domestic mainstream media, to negotiating Japan’s arcane press club system, key features of local social media usage.

Part 2: Communicating with Your Stakeholders

Specific approaches to identifying and communicating with the target audience, including research, internal communications, B-to-B and B-to-C strategies, investor relations, public affairs, corporate citizenship, crisis communications and advertising.

Glossary & Appendix

A collection of key Japanese terms, illuminating data on Japan, and useful contact information.

Product detail

Author : Dentsu Public Relations Inc.
Price : JPY3,500 (Excluding tax)
ISBN : 978-4-939028-50-2
Release Date : March 1, 2018
Release Date (Electronic edition) : April 25, 2018
Publisher:Wiley Publishing Japan

TECHNIQUES OF EXPRESSION

Information Media Trends in Japan 2016

Dentsu Innovation Institute

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TECHNIQUES OF WORDING

TECHNIQUES OF WORDING

Takuya Isojima

Table of Contents

Introduction
Chapter 1 Wording that does not communicate
Chapter 2 Wording that has been carefully thought out
Chapter 3 What does it mean to take your thought one step deeper?
Chapter 4 The four doors that make your thoughts deeper
Chapter 5 Wording to which the four doors give life
Chapter 6 Deepening your thoughts even further
Chapter 7 Things that interfere with the process of deepening your thoughts
Chapter 8 Last thoughts before the conclusion
Conclusion

TECHNIQUES OF EXPRESSION

TECHNIQUES OF EXPRESSION

Takuma Takasaki

Table of Contents

Introduction
Chapter 1 Touching People's Heartstrings
Chapter 2 Creating a way to create
Chapter 3 Develop your imaginative brain
Epilogue

TECHNIQUES OF IMAGINATION

TECHNIQUES OF IMAGINATION

Keiichi Higuchi

Table of Contents

Introduction
Preface The process of coming up with ideas
Chapter 1 Techniques of understanding
Chapter 2 Techniques of discovering
Chapter 3 Techniques of conversion
Chapter 4 Techniques of actualizing
Epilogue More on technologies of detail

SHARED VISION [Kindle Edition]

SHARED VISION [Kindle Edition]

Shusaku Hirota

Table of Contents

Preface to the English Edition
Introduction
Chapter 1 How Social Media Has Changed the Game
A Game with a Special Magic
Chapter 2 The Process of Connecting Consumers and Companies
Chapter 3 Managing the conversation
Chapter 4 From transmission to connection
Chapter 5 The Future of the Individual and the Organization: Shared Vision as the Compass
Afterword and Acknowledgements

amazonkindle

FOOTBALL NATION JAPAN

FOOTBALL NATION JAPAN

Hiroyuki Hamaguchi

Table of Contents

Preface Dentsu
A Name that Runs through Football History
Chapter 1 “Football is the Ultimate Media” A Game with a Special Magic
Chapter 2 The Pioneer of a New Business: Football
Chapter 3 The Dawning of the Japanese Football Business
Chapter 4 ISL The Rise and Fall of a Sports Marketing Giant
Chapter 5 Japan and Korea Co-Host The Long Road to the 2002 FIFA World Cup
Chapter 6 The Culmination of the Rights Business The FIFA Club World Cup
Chapter 7 Believing in Asia's Potential Setting up the East Asian Football Federation
Chapter 8 Passion and Determination
Who Dares, Wins

The IDEA Textbook Guru-guru Thinking, Dentsu -style

The IDEA Textbook
Guru-guru Thinking, Dentsu-style

So Yamada

Table of Contents

Preface Any IDEAs?
Chapter 1 Assessing the Circumstances
Chapter 2 The Philosophy behind Guru-guru Thinking
Chapter 3 Feeling Mode – Take it in with an "Uh-huh"
Chapter 4 Scattering Mode – Bear Solitude to Make it Work
Chapter 5 Finding Mode – When the Imagination Clicks
Chapter 6 Polishing Mode – Reconfigure Every Technology
Chapter 7 Thus IDEAs Become Addictive
Chapter 8 And Finally... Innovation
Commentary by Kenji Shiratsuchi

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