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| 1900s |
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The Beginning
Dentsu was founded in 1901 by Hoshiro Mitsunaga. In its early days, the company served the dual functions of advertising and news service, becoming a specialized advertising agency in 1936. |
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| Hoshiro Mitsunaga, founder of Japan Advertising Ltd. and Telegraphic Service Co. |
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1901
President Mitsunaga and Director Gondo |
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1901
The Company's first office |
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1905
Flower Train for 4th Anniversary
(Telegraph Service Co.) |
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| 1920s |
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1925
Employees pose before the annual Mt. Fuji climb |
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| 1930s |
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1932
Employees celebrating the New Year |
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1933
The Dentsu Ginza Building |
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1933
Mr. Mitsunaga attending the House |
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1933
Mr. Mitsunaga recording his speech |
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| 1940s |
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A Modern Advertising Agency
In the aftermath of World War II, Japan began to build a new culture and economy.
During this time, Dentsu shifted to the modern agency model, led by its 4th president,
Hideo Yoshida. Mr. Yoshida played a pivotal role in the launch of commercial radio
and television, as well as shaping the advertising industry by introducing new
methods in account service, public relations, and market research. Among his biggest
contributions was the creation of the Dentsu Advertising Awards, which greatly
increased the awareness of creative work in Japan. |
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1945
Employees in uniform during WWII |
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1948
Judges of the first Dentsu Advertising Awards |
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| 1950s |
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1951
4th President Yoshida in front of the Statue of Peace. |
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1951
Commercial radio broadcasting begins in Japan - the eve of the first broadcast |
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1953
Commercial television broadcasting begins - people watching TV on the street |
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1955
Mr. Yoshida and board members. That year, the company adopted the name Dentsu. |
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1957
Employees celebrate the New Year |
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| 1960s |
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Towards Global Communication
As Japan's economy grew, Dentsu followed suit, growing internationally and widening its sphere. The Tokyo Olympic Games of 1964 and the 1970 Japan World Exposition provided Dentsu with the opportunity to break ground in the areas of event marketing and global communications. In the years following these popular successes, Dentsu was ranked as the No. 1 advertising agency worldwide in terms of billings.
During this time, Dentsu concluded a joint venture agreement with Young and Rubicam, and also defined a new management philosophy, Total Communications Service. |
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1960
Mr. Yoshida in his office |
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1961
Mr. Yoshida receives Man of the Year Award |
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1964
The Tokyo Olympic Games, where Dentsu made its mark in sports marketing and global communications |
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1967
Parade to celebrate moving to the Tsukiji Head Office |
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| 1970s |
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1970
The Japan World Exposition in Osaka, in which Dentsu cooperated |
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1971
Dentsu celebrates its 70th anniversary at its Head Office |
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| 1980s |
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1981
Dentsu and Young & Rubicam establish new joint venture network |
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1987
This year, Dentsu defined a new management philosophy and corporate slogan. |
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| 1990s |
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Preparing for the New Century
Dentsu's recent years have been spent developing a further understanding of advertising around the globe.
In 1996, as part of Dentsu's 95th anniversary, the company launched a special Japan-China Advertisement Education Exchange Project, which focused on developing advertising education in both countries. In 2000, Dentsu entered into a business partnership with mega-agency bcom3 Group for global services. The years to come are expected to see revolutions of both technology and globalization. Dentsu will continue to be on the cutting-edge of communication, providing innovative solutions around the globe. |
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1996
Representatives from Japan and China confirm the Agreement for Japan-China Advertisement Education Exchange Project |
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| 2000 |
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2000
Dentsu announces investment in mega-agency Bcom3 Group |
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2001
Dentsu lists its shares on the First Section of Tokyo Stock Exchange. |
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2002
Dentsu forms a financial and strategic alliance with Publicis Groupe S.A..
From left:
Elizabet Badinter (Chairperson of the Supervisory Board of Publicis Groupe S.A.), Yutaka Narita (Chairman & CEO, Dentsu Inc.), Maurice Lévy (Chairman & CEO, Publicis Groupe. S.A.), Tateo Mataki (President & COO, Dentsu Inc.)
* Titles reflect the positions held at the time of the photograph was taken. |
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2002
The new Head Office
(shiodome, Tokyo) |
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2002
The new Corporate Logo |
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