Dentsu Inc. (President: Yutaka Narita; Head Office: Tokyo; Capital 58,967.1 million yen), announced that it will, in collaboration with Major League Soccer(MLS) and Anschutz Entertainment Group (AEG) of the United States, market TV advertising slots in conjunction with the U.S. broadcasting of the FIFA World Cup(TM) tournaments in Japan and Korea in 2002 and Germany in 2006, as well as the 2003 FIFA Women's World Cup(TM) in China.

The basic scheme will involve a partnership in the form of a limited liability company (LLC) to be set up jointly by MLS and AEG, which will purchase U.S. television rights held by the Kirch Group of Germany. The partnership will grant the ABC (nationwide terrestrial broadcasting) and ESPN (cable and satellite)networks of the United States rights to televise the FIFA events and, in exchange, acquire TV ad slots to be marketed to corporate sponsors.Dentsu will participate in the scheme by investing in the LLC and will form a subsidiary in the United States to press forward with the project.

TV advertising opportunities will be marketed by MLS, AEG and Dentsu.

Details regarding the subsidiary are outlined below.

[Profile of the New Company]

Corporate Name:	Dentsu Sports Marketing USA, Inc. (tentative)
Capital:	Approximately US$5.5 million
Location:	New York, NY
Date of Incorporation:	Tentatively set for early February 2002
President:	Haruyuki Takahashi, Executive Officer, Dentsu Inc.