CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Features

Selected articles reproduced from Web Dentsu-ho, a Japanese-language advertising industry news site.

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Dentsu Wins Triple Crown at ADFEST 2017

Dentsu Named Network of the Year and Agency of the Year, Interactive Agency of the Year for the Fourth Year Running
(May 2017)

Who are Japanese Fathers?

These days, the shape of Japanese families is becoming much more diverse. In this context, a father whose partner also works is an extremely attractive marketing target.
(April 2017)

VR drives business growth

VR drives business growth

Dentsu sees virtual reality (VR) as ushering in a communication revolution.
In this installment, we look at Dentsu VR Plus, an initiative launched in November 2016, as well as various examples of how VR has been applied in projects in which Dentsu is involved.
(March 2017)

Dentsu finds a way to contribute to healthcare in an aging society

Can HOSPITAL-TY Bring More Hospitality to Hospitals?

Dentsu finds a way to contribute to healthcare in an aging society
(March 2017)

Dentsu staff won a Grand Jury Prize at the Sundance Film Festival!

Dentsu staff won a Grand Jury Prize at the Sundance Film Festival!

Dentsu television commercial planner attracts attention as a film director on the world stage
(March 2017)

The Leading Global Thinkers of 2016

Two Dentsu Employees Made It onto “The Leading Global Thinkers of 2016” List

A voluntary initiative project with no budget or resources is cast into the global spotlight
(February 2017)

Will All of Our Apps Turn into Birds?

Will All of Our Apps Turn into Birds?

The creation of Cotorees birdlike computers
(December 2016)

Cannes Lions 2016 Report

Tohoku Rokkonsai Festival Support for the Recovery and Future of the Tohoku Region

Great East Japan Earthquake and Tohoku Rokkonsai
(August 2016)

Cannes Lions 2016 Report

Cannes Lions 2016 Report

The Dentsu Group Wins 31 awards, including the Grand Prix in the Design category
(August 2016)

Dentsu Launches "DENTSU SPACE LAB," a Special Team for Space Projects

The place to go at Dentsu for space-related consultation that applies in the rest of the world
(August 2016)

Japan's Most Authoritative Advertising Awards

Winners decided for the 69th Dentsu Advertising Awards
(July 2016)

Japanese People and Smartphones

Japanese People and Smartphones

Part III: By analyzing the phenomenon of "making oneself stand out or appear in a positive light on social media," we begin to see a simulacrum model of the information behavior of young people.
(July 2016)

CONNECTING WITH THE MASS AFFLUENT

CONNECTING WITH THE MASS AFFLUENT

Part IV: What Are the Key Points for Consumption among Affluent Women? The Keyword is "Individualized Attention."
(June 2016)

Full Launch of "VR Theater"!

Experience a 360-Degree Spectacle of "Attack on Titan Exhibition" and "Ghost in the Shell" at the World's First Multiplex Internet Café Offering a Virtual Reality Service.
(June 2016)

Japanese People and Smartphones

Japanese People and Smartphones

Part II: How will news media change?
(May 2016)

CONNECTING WITH THE MASS AFFLUENT

CONNECTING WITH THE MASS AFFLUENT

Part III: How to Communicate with Affluent Women
(May 2016)

Dentsu Wins Three Special Awards at ADFEST 2016

Dentsu Wins Three Special Awards at ADFEST 2016

Dentsu Named Agency of the Year, Interactive Agency of the Year and Direct & Promo Agency of the Year.
(April 2016)

CONNECTING WITH THE MASS AFFLUENT

CONNECTING WITH THE MASS AFFLUENT

Part II: Motivating Affluent Women
(April 2016)

CONNECTING WITH THE MASS AFFLUENT

CONNECTING WITH THE MASS AFFLUENT

Part I: Targeting Affluent Women
(March 2016)

Space Industries and Resources & Energy

Space Industries and Resources & Energy

Space technology for resources and energy -
a new attempt to enhance Japan–UAE industry cooperation.
(March 2016)

The

The "72 Seasons" Calendar App

Fancy a calendar to learn about and enjoy the traditional lifestyle and culture of Japan?
(March 2016)

Japanese People and Smartphones

Japanese People and Smartphones

How are Japanese people interacting with smartphones?
Find out in the report by Dentsu Innovation Institute and Video Research.
(February 2016)

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