Selected articles reproduced from Web Dentsu-ho, a Japanese-language advertising industry news site.
Dentsu sees virtual reality (VR) as ushering in a communication revolution.
In this installment, we look at Dentsu VR Plus, an initiative launched in November 2016, as well as various examples of how VR has been applied in projects in which Dentsu is involved.
Dentsu finds a way to contribute to healthcare in an aging society
Dentsu television commercial planner attracts attention as a film director on the world stage
A voluntary initiative project with no budget or resources is cast into the global spotlight
The creation of Cotorees birdlike computers
Great East Japan Earthquake and Tohoku Rokkonsai
The Dentsu Group Wins 31 awards, including the Grand Prix in the Design category
The place to go at Dentsu for space-related consultation that applies in the rest of the world
Winners decided for the 69th Dentsu Advertising Awards
Part III: By analyzing the phenomenon of "making oneself stand out or appear in a positive light on social media," we begin to see a simulacrum model of the information behavior of young people.
Part IV: What Are the Key Points for Consumption among Affluent Women? The Keyword is "Individualized Attention."
Experience a 360-Degree Spectacle of "Attack on Titan Exhibition" and "Ghost in the Shell" at the World's First Multiplex Internet Café Offering a Virtual Reality Service.
Part II: How will news media change?
Part III: How to Communicate with Affluent Women
Dentsu Named Agency of the Year, Interactive Agency of the Year and Direct & Promo Agency of the Year.
Part II: Motivating Affluent Women
Part I: Targeting Affluent Women
Space technology for resources and energy -
a new attempt to enhance Japan–UAE industry cooperation.
Fancy a calendar to learn about and enjoy the traditional lifestyle and
culture of Japan?
How are Japanese people interacting with smartphones?
Find out in the report by Dentsu Innovation Institute and Video Research.