CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Ideas

Selected articles reproduced from Web Dentsu-ho, a Japanese-language advertising industry news site.

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Visualizing Customer Emotions: A Mapping Technique

In this article, we discuss customer experience management solutions.
(July 2017)

Dentsu Live makes brand experiences personal

More and more marketers are looking to stronger personal and emotional connections with their customers.
(July 2017)

Who are Japanese Fathers?

These days, the shape of Japanese families is becoming much more diverse. In this context, a father whose partner also works is an extremely attractive marketing target.
(April 2017)

Japanese People and Smartphones

Japanese People and Smartphones

Part III: By analyzing the phenomenon of "making oneself stand out or appear in a positive light on social media," we begin to see a simulacrum model of the information behavior of young people.
(July 2016)

CONNECTING WITH THE MASS AFFLUENT

CONNECTING WITH THE MASS AFFLUENT

Part IV: What Are the Key Points for Consumption among Affluent Women? The Keyword is "Individualized Attention."
(June 2016)

Japanese People and Smartphones

Japanese People and Smartphones

Part II: How will news media change?
(May 2016)

CONNECTING WITH THE MASS AFFLUENT

CONNECTING WITH THE MASS AFFLUENT

Part III: How to Communicate with Affluent Women
(May 2016)

CONNECTING WITH THE MASS AFFLUENT

CONNECTING WITH THE MASS AFFLUENT

Part II: Motivating Affluent Women
(April 2016)

CONNECTING WITH THE MASS AFFLUENT

CONNECTING WITH THE MASS AFFLUENT

Part I: Targeting Affluent Women
(March 2016)

Japanese People and Smartphones

Japanese People and Smartphones

How are Japanese people interacting with smartphones?
Find out in the report by Dentsu Innovation Institute and Video Research.
(February 2016)

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