Ideas

New

Monetize The Idea and The Creative

Part II: The Way A Cardboard Manufacturer Came To Buy Dentsu Design Rights
(November 2018)

Five Strategic Ways of Promoting Capsule Toys to Adults and Creating a Hit Product

Foreign tourists become big customers
(October 2018)

Monetize The Idea and The Creative

Part I: Ad Agency Launches IP Monetization Effort
(October 2018)

New Fashion Created from the Standpoint of the Individual

Dentsu Diversity Lab’s launches “041 FASHION”
(July 2018)

MOVE! - into the wild life -

Dentsu organized an exhibition for children to experience the wonders and amazing skills of various animals, physically!
(July 2018)

Dentsu Named Network of the Year at ADFEST 2018

(May 2018)

Dentsu Named Agency of the Year at Spikes Asia

The Dentsu Group won a total of 71 awards at Spikes Asia 2017 (2 Grand Prix, 5 Gold, 26 Silver, 38 Bronze)
(October 2017)

Dentsu Wins Triple Crown at ADFEST 2017

Dentsu Named Network of the Year and Agency of the Year, Interactive Agency of the Year for the Fourth Year Running
(May 2017)

Tohoku Rokkonsai Festival Support for the Recovery and Future of the Tohoku Region

Great East Japan Earthquake and Tohoku Rokkonsai
(August 2016)

Cannes Lions 2016 Report

The Dentsu Group Wins 31 awards, including the Grand Prix in the Design category
(August 2016)

Japan's Most Authoritative Advertising Awards

Winners decided for the 69th Dentsu Advertising Awards
(July 2016)

Dentsu Wins Three Special Awards at ADFEST 2016

Dentsu Named Agency of the Year, Interactive Agency of the Year and Direct & Promo Agency of the Year.
(April 2016)