Ideas
Selected articles reproduced from Web Dentsu-ho, a Japanese-language advertising industry news site.
Why Capsule Toys Have Become Such a Big Hit with Foreign Tourists in Airports
Promoting Capsule Toys: Part II
(December 2018)
Monetize The Idea and The Creative
Part II: The Way A Cardboard Manufacturer Came To Buy Dentsu Design Rights
(November 2018)
Five Strategic Ways of Promoting Capsule Toys to Adults and Creating a Hit Product
Promoting Capsule Toys: Part I
(October 2018)
Monetize The Idea and The Creative
Part I: Ad Agency Launches IP Monetization Effort
(October 2018)
New Fashion Created from the Standpoint of the Individual
Dentsu Diversity Lab’s launches “041 FASHION”
(July 2018)
MOVE! - into the wild life -
Dentsu organized an exhibition for children to experience the wonders and amazing skills of various animals, physically!
(July 2018)
Dentsu Named Agency of the Year at Spikes Asia
The Dentsu Group won a total of 71 awards at Spikes Asia 2017 (2 Grand Prix, 5 Gold, 26 Silver, 38 Bronze)
(October 2017)
Dentsu Wins Triple Crown at ADFEST 2017
Dentsu Named Network of the Year and Agency of the Year, Interactive Agency of the Year for the Fourth Year Running
(May 2017)
Tohoku Rokkonsai Festival Support for the Recovery and Future of the Tohoku Region
Great East Japan Earthquake and Tohoku Rokkonsai
(August 2016)
Cannes Lions 2016 Report
The Dentsu Group Wins 31 awards, including the Grand Prix in the Design category
(August 2016)
Japan's Most Authoritative Advertising Awards
Winners decided for the 69th Dentsu Advertising Awards
(July 2016)
Dentsu Wins Three Special Awards at ADFEST 2016
Dentsu Named Agency of the Year, Interactive Agency of the Year and Direct & Promo Agency of the Year.
(April 2016)
