CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Policy for Use of Data in dPublic

This page explains “dPublic” (hereinafter referred to as the “Services”) which is a digital marketing support system handled by Dentsu Inc. (hereinafter referred to as the “Company”). This page constitutes a part of and supplements the Company’s Personal Information Protection Policy.

Please see the following links for the Company’s Personal Information Protection Policy and the details of its handling of informative data.

1. dPublic

The operation of the Services is entrusted by the Company to Intimate Manager, Inc. (located at 3-5-27, Roppongi, Minato-ku, Tokyo). The Services provide the users thereof with a system through which they can accumulate, process and analyze data in order to utilize data regarding Internet users. By using the data regarding Internet users which can be acquired when they visit websites, the users of the Services may categorize the interests and preferences of Internet users and distribute Internet advertisements based thereon. As a result, Internet users will have more opportunities to come into contact with advertisements and contents that they are interested in, while having fewer opportunities to see unnecessary advertisements and contents that they have little interest in.

2. Informative Data

The Services acquire “informative data” on Internet users who visit websites that use the Services. “Informative data” means information which can be used to analyze Internet users’ interests and preferences by accumulating their website browsing histories and purchase histories on e-commerce sites, etc.

3. Items, Purposes of Use and Retention Period for Informative Data to be Acquired

The main informative data to be acquired through the Services and its purposes of use are as follows:

  1. The Company identifies Internet users based on the IDs written into cookies (not for the purpose of identifying any specific individual.).
  2. The Company identifies smartphone users based on advertising IDs (IDFA, AAID) for smartphone terminals (not for the purpose of identifying any specific individual, etc.).
  3. The Company acquires and aggregates URLs and referrers (i.e. the website URL of the access source that a user was browsing immediately prior to the website that the user is currently browsing) of the website pages visited by Internet users on their computers (browsers), as well as acquiring and aggregating title and meta keywords (i.e. a collection of information relating to the browsed web page), and information regarding action histories (such as clicks on distributed advertisements), and handles them as market analysis and marketing information. The Company analyzes site information and Internet users and conducts analytical reasoning for the distribution of advertisements based on Internet users’ interests and attributes (estimated genders and age groups).
  4. The Company acquires Internet users’ IP addresses and uses them to distribute appropriate advertisements according to the area where the Internet is used, such as the areas where Internet users live, or the places where Internet users work, attend school or visit.
  5. The Company acquires the user agents of Internet users and, based on the operating systems and browsers of computers and the screen information of devices (i.e. browser language settings and character encoding settings, as well as display areas and color depth) used by Internet users which can be acquired from such user agents, the Company uses such user agents to distribute appropriate advertisements and contents that conform to such system’s specifications.
  6. The Company acquires the dates and times at which Internet users visited websites and uses such information to distribute advertisements based on such visited dates and times, to report the aggregate results of segments to service users, and to manage the retention period for the informative data.

In addition, the retention period for the informative data acquired through the Services is two (2) years from the day on which the relevant Internet user last visited a website which uses the Services.

4. Acquisition Method of Informative Data; Opt-out

The Services acquire informative data by using a program called a “tag” which is embedded inside the websites that use the Services.

Internet users who do not wish to have their informative data acquired through the use of the Services (i.e. wish to opt-out) or other users who wish to cancel their opt-out setting, are requested to click the links below: Such operation will stop the Services from acquiring informative data, but will not stop the distribution of advertisements themselves. Furthermore, if an Internet user changes his/her browser, deletes the cookie or changes to a new computer, etc. such user will need to opt-out again.

I do not wish to have informative data acquired
Recommence acquisition of informative data.

5. Deletion and Invalidation of Cookies

Internet users may delete cookies issued through the Services on the computers (browsers) they are using by changing the settings thereof. As a result, the ID information which connected the informative data acquired through the Services and the browser used by Internet users will be deleted and Internet users may therefore stop any previously acquired informative data from being used. However, this does not stop the informative data from being acquired, and informative data will start to be newly acquired upon such Internet users’ subsequent use of the Internet.

Furthermore, the cookies function may be disabled by changing the settings. However, please note that all or part of the services on some websites may become unavailable as a result.

6. Resetting and Invalidating Advertising IDs

Advertising IDs (IDFA, AAID) can be reset on smartphones. As a result, the ID information which connected the informative data acquired through the Services and the smartphones used by Internet users will be deleted and Internet users may therefore stop any previously acquired informative data from being used. However, this does not stop the informative data from being acquired, and informative data will start to be newly acquired upon such Internet users’ subsequent use of the Internet.

Furthermore, advertising IDs may be invalidated by changing the settings.

7. Provision of Informative Data to Third Parties

The Company may categorize Internet users according to certain conditions, such as their interests and age groups, which can be estimated from the informative data acquired through the Services, and may provide such categorized information (segments) to the Company’s partner companies, such as advertisement distributors, media companies, advertising agencies and advertising sponsors.

The segments provided by the Services will be used for distributing targeted advertisements, making recommendations, developing advertising menus and analyzing users.

The Company does not allow any specific individual to be identified by using the segments of the Services without the consent of the relevant Internet user. The Services will provide segments only to its partner companies that comply with applicable laws and regulations as well as the standards set forth by the Company.

8. Revisions to this Page

The Company shall continuously evaluate and improve its information management system. Through such process, the Company may revise the contents of this page. Upon such revision, the Company will notify Internet users through this website or any other website managed by the Company or by a method deemed appropriate by the Company, at an appropriate time, depending on the contents of the revision. In addition, the revised contents of this page shall come into force as of the effective date separately set forth by the Company.

9. Security Measures for Informative Data

The Company will comply with the “Behavioral Targeting Advertising Guidelines” as established by the Japan Interactive Advertising Association (JIAA), will implement security measures under strict control and will continuously evaluate, correct and improve the contents and methods of such measures to prevent any unauthorized access to, or any leakage, destruction or damage (including loss, corruption and alteration, etc.) of the informative data in relation to the handling thereof.

10. Contact Point for Questions and Inquiries, Etc.

Please contact the following contact point for any comments, questions or complaints, etc. you may have regarding the handling of information set forth on this page or any other home pages owned by the Company.

Inquiries regarding Dentsu’s protection of personal information.

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