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The Dentsu Group established a new corporate philosophy in January 2009.
The slogan that best embodies our new philosophy is “Good Innovation.”
By “innovation” we are not talking about just technological innovation. We mean reforming our organization and business model to create new, socially significant value, and drawing on new ideas that give form to our vision of being a business group that can help create a brighter, happier future for society.
We believe our new slogan will guide our business in the communications domain and beyond, such as helping our clients with corporate management issues or challenges in their business operations. We will always look at the situation our clients are facing, define each core issue, and deliver solutions for them.
To achieve this kind of innovation we must gather the three sources of our strength which are defined in our new corporate philosophy: ideas that reach beyond the imaginable, technology that crosses the bounds of possibilities, and entrepreneurship that surpasses the expected. The Dentsu Group's mission is to bring positive change to society which in turn will lead to increased value for all stakeholders of the Dentsu Group.
Under our new slogan of Good Innovation., we will look ahead to the future as a partner to our clients, media companies and contents holders by offering “Integrated Communication Design.”
Up until now, we have defined our business domain as “Total Communications Services.” However, we must now have keener insight into the essence of changes in consumer behavior and branding challenges so that we can offer high quality services which are integrated and concrete. We believe that the phrase “Integrated Communication Design” best expresses the current business domain and the strength of the Dentsu Group. We aim to evolve into a Group that as a whole is capable of designing, proposing and implementing communications that provide true solutions in an integrated way.
Guided by the Dentsu Group's new corporate philosophy, we will bring about innovation through various activities beginning in the fields of Digitization, Globalization and Solutions. |
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