Business Domains
Business Domains & Strength
The Dentsu Group, with the communications domain at its core, is engaged in a wide range of business activities. From management and operating solutions to the implementation of marketing and communications strategies for advertisers as well as media and content holders, the Group has earned a top-class reputation. Its presence in the advertising communications industry is unrivalled thanks to the level of quality in each service category as well as what Dentsu calls “Integrated Communication Design,” which combines individual services into a tangible format.
Global Group Ranking
| Ranking | Agency Group | Revenue (Millions of U.S. dollars) |
|---|---|---|
| 1 | WPP | $20,795 |
| 2 | Omnicom Group | 15,290 |
| 3 | Publicis Groupe* | 11,742 |
| 4 | Interpublic Group of Cos. | 9,714 |
| 5 | Dentsu Inc.* | 9,226 |
| 6 | Accenture's Accenture Interactive | 8,495 |
| 7 | PwC's PwC Digital Services | 5,437 |
| 8 | Deloitte's Deloitte Digital | 5,346 |
| 9 | IBM Corp.'s IBM iX* | 5,008 |
| 10 | Cognizant's Cognizant Interactive | 4,877 |
Source: Ad Age Datacenter (Agency Report 2019).
Asterisk indicates Ad Age Datacenter estimate.
