Business Domains

Business Domains & Strength

The Dentsu Group, with the communications domain at its core, is engaged in a wide range of business activities. From management and operating solutions to the implementation of marketing and communications strategies for advertisers as well as media and content holders, the Group has earned a top-class reputation. Its presence in the advertising communications industry is unrivalled thanks to the level of quality in each service category as well as what Dentsu calls “Integrated Communication Design,” which combines individual services into a tangible format.

Global Group Ranking

Ranking Agency Group Revenue (Millions of U.S. dollars)
1 WPP $18,693
2 Omnicom Group 15,134
3 Publicis Groupe 10,648
4 Inerpublic Group of Cos. 7,614
5 Dentsu Inc.* 6,297
6 Accenture's Accenture Interactive 2,923
7 Havas* 2,430
8 Alliance Data Systems Corp.'s Epsilon 2,141
9 IBM Corp.'s IBM Interactive Experience* 2,125
10 Hakuhodo DY Holdings* 1,822

Source: May 12, 2016 issue of Advertising Age
* estimated by Advertising Age

Diverse Business Portfolio

The Dentsu Group's reach extends beyond mass media advertising services such as media planning, creative execution and various marketing and sales promotional activities. As importance is being placed on the area of social communication in the world today, together with its clients, the Group is actively involved in communication activities that serve societal needs as well as those that encourage consumption. Furthermore, the Group constantly promotes the establishment of new business domains through strong relationships with content holders in the business of sports, where events such as the Olympic Games—both summer and winter—and the FIFA World Cup™ attract widespread interest, and in the entertainment business, particularly feature films.

Integrated Solutions Capabilities

The fragmentation of consumer lifestyles, a changing sense of values and progress in digitization have all resulted in diversification in the modes of communication between companies and consumers as well as a considerable shift in the needs of clients. In response, the Dentsu Group provides integrated solution services drawing on a deep reservoir of accumulated marketing-related expertise and solid relationships with leading media companies. Today, however, the emphasis is on the search for innovation in a new era of communication. Consequently, the Group will strive to reinforce its integrated solution capabilities. Starting with the advertising and promotional domains, the Group aims to broaden the scope of its solutions to include upstream domains, such as product development and management and operating strategies.

The Most Awarded Agencies in the World in 2014

1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 Adam & Eve/DDB (London)
4 Wieden + Kennedy (Portland, New York)
5 Ogilvy Brasil (Sao Paulo)

The Most Awarded Agencies in Digital in the World in 2014

1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 Clemenger BBDO (Sydney & Melbourne)

The Most Awarded Digital Ads in the World in 2014

1 Honda Internavi, 'Sound of Honda / Ayrton Senna 1989', Dentsu (Tokyo)
2 Volvo Trucks, 'The Epic Split', Forsman & Bodenfors (Gothenburg)
3 Volvo Trucks, 'Live Test Series', Forsman & Bodenfors (Gothenburg)

The Most Awarded Campaign Across All Gunn Report Media in 2014

1 Honda Internavi, 'Sound of Honda / Ayrton Senna 1989', Dentsu (Tokyo)
2 Harvey Nichols Christmas, 'Sorry I Spent It On Myself', adam&eveDDB (London)
3 Volvo Trucks, 'Live Test Series', Forsman & Bodenfors (Gothenburg)

* Source: THE GUNN REPORT 2014