SDG3 target 3.4: By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.
engagements across social and website
In Canada on average 1,100 men are diagnosed with testicular cancer every year. Its impact among young men is significant and it is the most common form of cancer in men aged 15-35. If detected in the early stages, testicular cancer can be treated and patients go on to lead normal lives. But often young men find it difficult to talk about their testicular health amongst themselves or to the doctor. The challenge is to find a way to break a deeply ingrained taboo. In short, get young men talking to the professionals as early as possible.
We have worked with Testicular Cancer Canada on several successful pro bono campaigns but each occasion requires a fresh and creative idea to encourage a new cohort of young men to talk about this life-threatening disease.
#ittakesballs was borne from the idea that a movement-inspired campaign would be powerful in changing behaviour around testicular cancer. Canadians – both men and women - were asked to share their most embarrassing stories, bringing attention to the fact that, compared to many situations people can go through, talking to a doctor about testicular health is hardly embarrassing at all. All the shocking but amusing stories were aggregated on the dedicated website ittakesballs.ca. Through a social media push, influencers invited the public to take part in the #ittakesballs movement to destigmatise the conversation around testicular health.
The campaign was launched across Canada for Testicular Cancer Awareness Month and featured 30-second social videos, out-of-home and online banners supplemented by TV and PR activity.
It resulted in more than 150 million impressions across Canada and the U.S., while generating over 750,000 engagements on both social media and the Testicular Cancer Canada website. More than 9,200 Canadians accessed essential educational information about the condition.
Alexandre Désy, Executive Director and founding member at Testicular Cancer Canada, himself a testicular cancer survivor, said of the campaign: “We wanted to destigmatise talking about your testicles, so we treated it like an embarrassment arms race. We achieved great earned media and engagement across the campaign with so many embarrassing stories shared.”
Check out more inspiring examples of our work on SDG3.
1st for Women: 16 Days of Light
Diversity and inclusion
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.