the projected website visits
positive social media sentiment
The Middle East is renowned for big and luxurious vehicles. In a market dominated by luxury brands, our new car could go completely unnoticed. We knew that we needed to change people’s preconceived ideas and position the all-new Chevrolet sedan as both desirable and affordable.
We launched the campaign with unbranded creative, from an unbranded social media handle (a regional first!). A car with no name, made by an unknown brand. An #unexpected mystery began on Twitter and Instagram to discover what Car X was and who was behind it.
- Delivered 5.25 x the target website visits
- Delivered 3.13 x the target leads
- 433 people registered their intent to buy Car X
- 90% positive social media sentiment
B2B: Personalisation at Scale
Leveraging the trusted voice of the customer to deliver relevance in the market
KFC Egypt: Unconditional Love
For 48 years, KFC has been in the lives and hearts of Egyptians. It is the comfort that many people turn to in moments of celebration or sorrow. Thought Egyptians express their complicated, mess...
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Carat: General Motors
We launched a new car with no branding, no badge and no name creating record breaking results of Chevrolet
During the peak summer holiday season, AccorHotels wanted to make sure that they capitalize on the increased travel intent.
With over 15,000 destinations offered there is a huge number of routes available via tajawal - Merkle had to come up with an innovative way to make sure tajawal was appearing in all relevant sea...
Pioneer struggled to compete in existing markets as leading car manufacturers upgraded their own in-built sound systems which were harder to remove - reducing Pioneer's market share and sales. W...
Pioneer struggled to compete in existing markets as leading car manufacturers upgraded their own in-built sound systems which were harder to remove - reducing Pioneer's market share and sales.
Merkle was tasked to support Daman, the biggest national health insurer in the UAE with 3 million members, on their digital and social transformation, from infancy to a maturity phase.
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Puma persuades the reluctant ‘sofa surfers’ generation to rise to the fitness challenge with #ThePact
During the peak summer holiday season, AccorHotels wanted to make sure that they capitalised on the increased travel intent.
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.