0
the projected website visits
0
projected leads
0
positive social media sentiment
Challenge
The Middle East is renowned for big and luxurious vehicles. In a market dominated by luxury brands, our new car could go completely unnoticed. We knew that we needed to change people’s preconceived ideas and position the all-new Chevrolet sedan as both desirable and affordable.
Solution
We launched the campaign with unbranded creative, from an unbranded social media handle (a regional first!). A car with no name, made by an unknown brand. An #unexpected mystery began on Twitter and Instagram to discover what Car X was and who was behind it.
Result
- Delivered 5.25 x the target website visits
- Delivered 3.13 x the target leads
- 433 people registered their intent to buy Car X
- 90% positive social media sentiment
B2B: Personalisation at Scale
Leveraging the trusted voice of the customer to deliver relevance in the market
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