Reading the Room

Instead of a presenting the findings as a standard research report, we want you to imagine a party of 100 people. The theme? Black and white. Food and entertainment are included, but the drinks are extra. Throughout the night, the cost of drinks (living) increases 10%, 20% and then 50%! All the guests react differently and start mingling with people in similar situations. You can sit anywhere at this party, so five tables emerge. Here’s who is on each table. 

Rich & Ready

_{The Rich & Ready are older, probably retired, own their home outright. They have plenty of breathing room, and will adjust their budgets to rising prices without stress or strain.} 

Bet Hedgers

The Bet Hedgers are moderately comfortable with their financial position. ​Stable housing situation, but very low levels of confidence in the economy. They’re capable, independent, and will take their money elsewhere when the right opportunity presents. 

Wealthy & Unwise

The Wealthy & Unwise are all looking a bit anxious. But they’re strong believers that they are in safe hands with the government. ​As the prices rise, they seem to have very little clue on how to respond financially. 

Suffering & Scared

The Suffering & Scared are the poorest people in the room, with groceries and essentials all purchased at the lowest price possible. ​They feel the weight of their finances on their shoulders and have no faith in the government to help. Every dollar matters. 

Living for Today

The Living for Today are nationally represented across age and gender, with slightly lower household income than average. They’re not confident in the Australian economy, but are oblivious enough to keep spending.