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gaming TV program in Japan

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episodes

Challenge 

While esports was clearly making moves in other countries, with the younger generations in Japan it had not yet broken into the mainstream. 

Solution 

Dentsu partnered with TV Tokyo to conceptualise, finance and produce the weekly variety show AriYoshi EEEEE!, featuring popular local comedian AriYoshi, playing alongside celebrity guests and esports pros.  The program is now at the centre of gaming culture in Japan where new rising games are introduced. Ariyoshi EEEEE! Airs weekly every Sunday, with additional content and commentary on Twitter and YouTube.