gaming TV program in Japan
While esports was clearly making moves in other countries, with the younger generations in Japan it had not yet broken into the mainstream.
Dentsu partnered with TV Tokyo to conceptualise, finance and produce the weekly variety show AriYoshi EEEEE!, featuring popular local comedian AriYoshi, playing alongside celebrity guests and esports pros. The program is now at the centre of gaming culture in Japan where new rising games are introduced. Ariyoshi EEEEE! Airs weekly every Sunday, with additional content and commentary on Twitter and YouTube.
Call of Duty: Fuel up for Battle
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
ViiV Healthcare: Delivering Unique Customer Journeys
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A digital partnership breaking the rules of the category
Jaguar Kicking Goals
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BWM dentsu: Homeless Delivery - Deliveroo
95% of homeless Australians own mobile phones, but don’t have access to food.
We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...
BWM dentsu: The Golden Nugget – Bowel Cancer Australia
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BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
Boxing Day is Australia’s biggest sales day. It’s also the busiest.
To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
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Transforming the role of retail
Disrupting the sports consumer industry
Enhancing the buzz of playing the lottery online
Transforming the way people travel the world