0
content video reach
0
increase in organic Facebook engagement
0
frozen pizza brand since the activation
Challenge
Dr.Oetker challenged the team to change the public perception around the ‘frozen pizza’, proving that any home can enjoy restaurant-quality pizza.
Solution
In response, they transformed a home into a pizzeria on Dirk Hartog Island, Western Australia – the most western point in the country. An exclusive group of 40 guests travelled from all across Australia to attend the one-night only event.
Results
Opening night garnered both local and international attention.
The content video gained a reach of over 10.4 million and attracted an increase of 274% in organic Facebook engagement.
Since the activation, Ristorante has become the number one frozen pizza brand in Australia.
Powerball Powerballad
A digital partnership breaking the rules of the category
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