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content video reach


increase in organic Facebook engagement


frozen pizza brand since the activation


Dr.Oetker challenged the team to change the public perception around the ‘frozen pizza’, proving that any home can enjoy restaurant-quality pizza.


In response, they transformed a home into a pizzeria on Dirk Hartog Island, Western Australia – the most western point in the country. An exclusive group of 40 guests travelled from all across Australia to attend the one-night only event.


Opening night garnered both local and international attention.

The content video gained a reach of over 10.4 million and attracted an increase of 274% in organic Facebook engagement.

Since the activation, Ristorante has become the number one frozen pizza brand in Australia.