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content video reach

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increase in organic Facebook engagement

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frozen pizza brand since the activation

Challenge

Dr.Oetker challenged the team to change the public perception around the ‘frozen pizza’, proving that any home can enjoy restaurant-quality pizza.

Solution

In response, they transformed a home into a pizzeria on Dirk Hartog Island, Western Australia – the most western point in the country. An exclusive group of 40 guests travelled from all across Australia to attend the one-night only event.

Results

Opening night garnered both local and international attention.

The content video gained a reach of over 10.4 million and attracted an increase of 274% in organic Facebook engagement.

Since the activation, Ristorante has become the number one frozen pizza brand in Australia.