When a baby is born, parents love sharing the news on social media. But if the baby comes prematurely, you won’t always hear about it.
BabyLove believes every baby is perfect in their own way. So, we created Premmie Proud, a new social initiative to help encourage parents of premature babies to share their little miracle with the world.
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media impressions
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raised for the Miracle Babies Foundation
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parents of premature babies used the Premmie Proud app
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international awards won
Challenge
Parents love sharing pictures of their newborns on social media, unless the baby comes prematurely.
Solution
A range of photo overlays to help encourage parents of premature babies to share their little miracle with the world.
Result
Premmie Proud was featured on local and international blogs and news sites with more than 10,000 users.
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