Chief Marketing Officer, dentsu ANZ
Annalise has deep experience in PR, marketing and the agency landscape, most recently owning and operating her own consultancy. With more than 20 years’ experience working with brands to develop communications strategies, she has worked across a broad range of industries, including including retail, financial services and not-for-profits.
Having built a career focused on amplifying brands in the earned and owned space, Annalise is incredibly passionate about creating meaningful brand connections with varied audiences.
Annalise is responsible for pivoting the awareness and understanding of dentsu and its brand portfolio: Carat, iProspect, dentsu X, Merkle, BWM Isobar, Haystac, Cox Inall, MKTG and SMG and the Group go to market strategies.
Prior to joining dentsu, Annalise has held the roles of CEO at Frank (part of the enero Group), MD of Bang PR (part of M&C Saatchi), MD of Porter Novelli Australia (part of Clemenger Group), as well as stints at Splendid Communications Group and Spin Communications.