Danny Bass

Chief Executive Officer - Media, dentsu ANZ

As Chief Executive Officer of dentsu’s media portfolio across Australia and New Zealand, Danny oversees the strategic direction and growth of the Carat, iProspect, and dentsu X brands. 

Danny brings more than 20 years’ experience in digital media to dentsu. Prior to joining the business, he was Director of Snap, Inc, formerly CEO of IPG Mediabrands Australia, and Chief Investment and Chief Digital Officer at Groupm ANZ.  His background has included building an industry-recognised digital trading platform to change the way media is bought and sold, and he played a pivotal role in establishing the digital arms of News Corp Australia.

Importantly for dentsu, Danny holds a strong reputation as a force for good in the industry and as an active advocate of workplace equality, diversity, and inclusion.  He brings a leadership style inspired and influenced by his work in the for-purpose space, underpinned by his role as Chairman of UnLtd, a social purpose organisation connecting the media, marketing, and creative industries with charities helping children and young people at risk. 

Danny is Co-Founder of Berry Hill Farm, an incredible 190-year-old private property found on the banks of the Hawkesbury River, 1.5 hours from Sydney. The farm has been set up as a place where individuals and groups can embrace creativity and switch off from the business of the city

Danny Bass