We are not spectators…

Society is facing some of its greatest challenges. Climate change, biodiversity and inequality are causing widespread disruption. Business and brands are under pressure to respond and citizens are calling for change. As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators. We have an opportunity, a responsibility and the privilege, to guide our people, clients and society through this disruption. We can fuse data, technology and creativity in a way that helps create lasting good and a brighter, more sustainable future for everyone.   

This purpose sits at the heart of our business strategy and culture. And as a global organisation of 46,000 passionate people, we have the creativity, skills and potential to make this happen. It starts with insight and ideas, and a vision of a better future. Together we can inspire people everywhere towards a new way of living. Our Social Impact strategy sets out the areas in which we can make the biggest difference.  

We are not spectators…

For lasting good

Sustainable World

We are working towards creating a more sustainable world through the radical decarbonisation of our business and supply chain, committing to Net Zero emissions by 2030 and helping people make better, more sustainable choices.

Fair and open society

We help build a fair and more open society by ensuring our people and the people around us are treated fairly and have opportunities to thrive, and we reduce inequality through the work we do with our clients and partners.

Digital for good

We will realise the positive potential of digital, by building trust and transparency and helping to create a generation of responsible, ethical and empowered digital citizens.

Change starts at home

For the planet

We’ve transitioned to being a low-carbon business with 100% renewable energy.

For our communities

We’re helping our people share their time and talent with society.

For our people

We’re creating a diverse and inclusive workforce intent on making a difference.

Dentsu is committed to three global programmes for social impact

The Code

We're opening the doors of our industry to the next generation of diverse talent. The Code teaches young people the skills they need to thrive in the digital economy.

Female Foundry

Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world.

Common Ground

We're using the power of media and advertising to help drive delivery of the UN’s Sustainable Development Goals.

We are founding members of #BrandsforGood, which aims to make sustainable lifestyles aspirational and rewarding.