For a person with Dyslexia, the printed word can seem like a foreign language that everyone understands but you. The It's Hard To Read campaign was developed to capture the frustration and isolation felt by 15% - 20% of the population with reading and spelling but is taken for granted as a simple task by the rest.
itshardtoread.org is a truly unique website experience, giving internet users a sense of what it is like to live with Dyslexia.
Promoted as the World's Hardest-to-Read Website, itshardtoread.org educates visitors about Dyslexia, while immersing them in unique experiential design and animation that offers a variety of reading challenges allowing Canadians to live the same difficulties as those with Dyslexia.
We used the timing of our launch – Family Literacy Day – to gain PR buzz. The launch of the itshardtoread.org allowed us to reach a national audience thanks to earned media coverage on Global News Morning Montreal and our Creative Chairman and on CTV Morning Live Ottawa. Ultimately, this led to over 777,000 Canadians visiting itshardtoread.org, discovering an immersive digital experience which shows how hard it is to read when you’re dyslexic. 78% of visitors scrolled to the bottom of the page, with an average visit time of 2:20 minutes.
Work from Home Collection
Working from home means businessmen are no longer buying suits. This has hurt men’s fashion sales.
For a person with Dyslexia, the printed word can seem like a foreign language that everyone understands but you.
25% of Canadians have a tattoo. So, if tattoos are considered an art form by so many, why doesn’t the art world give tattoo artists the recognition they deserve?
Having the ability to ‘skip the unpleasant’ is a privilege for some — but not for all. Brita and ME To WE needed a digital campaign to remind North Americans just how far one purchase can go.
With a decline in awareness of the Terry Fox foundation and charitable run, how do you break through with a 38 year old story? You reframe it for a new generation.
Taco Bell is a lot of things – but what about fancy? To compliment the toasted cheesy chalupa made with aged cheddar (that’s kinda fancy, right?) and to prove that Taco Bell can be kinda fancy, ...
In 2021, PartsEngine tasked iProspect to further maximize Search channels and increase revenue by 30%. So how did iProspect increase revenue, without sacrificing ROAS, after a record year of sal...
Deliver an integrated in-store design that inspires, educates and entertains Torontonians on the power of the Rogers 5G Network, using the newly launched Samsung S20 to create relevant instore d...
Adidas partnered with MKTG to support a retail activation celebrating the 50th anniversary of the adidas Superstar shoe by increasing foot traffic and sales.
A&W were confident that there was a big opportunity for a plant-based burger that tastes just like real beef. In a Canadian first, the Beyond Meat Burger was launched, appealing not only to...
MKTG executed an inspirational virtual summit to encourage Canadian corporate leaders to take a pledge to end anti-Black system racism in their organizations through thoughtful goals and actiona...
Heinz is famous for being slow. So, they wanted to show consumers that this summer, going slow is a good thing.
Bring Sports to Canadians with a new weekly video podcast series “More Football”, offering fans what they want and teasing the value of subscribing to DAZN’s platform by showcasing key live matc...
We needed to position IKEA as a true ‘sleep expert’. This got us thinking, what if we could help sleep deprived parents prevent their babies from waking up to show that IKEA rea...
MKTG: Scotiabank Hockey Day in Canada
How do you celebrate 20 years of Scotiabank Hockey Day in Canada? By bringing the celebration to Canada’s beautiful Yellowknife and uniting Canadians coast to coast with the Spark Rink....
Yakult’s mission is to help people lead healthy, fulfilling lives. Now, they are taking that mission to the next step by evolving into a healthcare company and creating global messaging that spe...
TikTok specifically presented both opportunities and challenges for the Chili’s team, in addition to the COVID-19 pandemic. Chili’s needed a partner to not only optimize their brand presence but...
Saving big on groceries isn’t just about the glory — or is it? Following the success of the Haulers Campaign in 2018, we brought Haulers a fun way to earn real PC Optimum points online.