Deliver an integrated in-store design that inspires, educates and entertains Torontonians on the power of the Rogers 5G Network, using the newly launched Samsung S20 to create relevant instore demonstrations.


MKTG led the concept ideation, creative development, instore build and project execution of four zones:

  • 5G Education Space: Outdoor location, reinforcing “on-the-go” functionality, while Samsung S20 retail display allows shoppers to learn about Canada’s first 5G ready device
  • 5G Shopping Experience: An immersive sports space that ‘teleports’ 302 shoppers into the Jays Fan store inside Rogers Centre where they can try on fan gear, using interactive A/R mirror.
  • 5G Streetcar Gaming: Partnering with Nvidia, consumers enter a replica of a Toronto Streetcar, showcasing that with 5G and the Samsung S20 they can now game anywhere without sacrificing performance or speed
  • World’s Smallest 5G Hologram Concert: Using hologram technology, an optical illusion was created to mimic the experience of watching a concert from the last row at Rogers Centre, highlighting the first ever 100x Space Zoom of the Samsung S20

*Activation was paused due to COVID-19