Welcome to the dentsu perspective
Each month, we’ll bring you new insights and the latest thinking from the many creative minds across dentsu. Because, like our work, our perspective is always evolving.
A message from Jeff Greenspoon
Jeff Greenspoon, CEO, Dentsu Canada
Hello and welcome!
The COVID-19 pandemic has called for a major pivot in strategy and execution from every angle of work, life, beliefs, and societal systems. I truly believe this has been the biggest wake-up call of our time. At dentsu, we’re steering towards pandemic-proof recovery and success in new year – for the evolution of our brands, our people, and our society.
As we continue to watch and understand which consumer behaviours will change permanently versus temporarily, one thing to keep in mind is this: when in doubt, we must look to the people who are serving others and do as they do. Results from our 2020 CMO survey show that empathy, agility, collaboration, consolidation and transparency can help us enrich our brands by forming authentic community and connection.
There is no playbook for what we’re experiencing right now. The best thing brands can do is keep it real and find a talented agency network who is embracing every angle of the story right now.
Stay healthy & safe,
Our latest thought leadership
the five strategies of frontier CMOsOur latest survey uncovers the strategies every top CMO is using to drive success in the pandemic.
our DEI journeyDiversity Director, Marème Touré, shares our commitment to anti-racism and outlines our action plan.
creating shoppable moments at every touch pointOur dentsu + shopify team give you a look at the avenues of ecommerce you should take advantage of.
dentsu commerce whitepaper
Creativity, world-class integrated technology, consumer data and consistently hacking the status quo. Our latest report explores the pillars of the commerce revolution and equips you with everything you need to craft your next winning consumer experience.
Register for upcoming LiveTalks
making anonymous audiences addressableFebruary 24, 2pm EST: How do you pivot to the future where a mostly anonymous user base is still demanding a better, more customized user experience? We give you the framework to create scalable, m...
the future of marketing in a post-cookie worldFebruary 4, 2pm EST: The rise of data regulatory compliance and the imminent death of cookies is a perfect storm for a newly empowered marketer – one who understands and invests in the value of 1st...
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Each month, we’ll bring you new insights and the latest thinking from the many creative minds across the Dentsu Aegis Network. Because, like our work, our perspective is always evolving.
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