David acquired Merkle in 1988, becoming its 24th employee. Today, Merkle has more than 5,400 employees on three continents. Under David’s leadership, the agency has sustained double-digit annual growth and is recognized as a market leader by Forrester Research.
David is the author of the book, Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy (Wiley, 2014) and is a frequent speaker and writer on the topic of people-based marketing.
He serves on the Ad Council board of directors and has also held board positions with the Direct Marketing Association and Howard County General Hospital: A Member of Johns Hopkins Medicine. He holds a BS in business administration from Shippensburg University.
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