Geneviève brings 16 years of experience across multiple categories, including retail, CPG and technology. She is a believer that media is a key driver to power business growth and is passionate about the evolution of data to make media more accountable.
She started her advertising career with dentsu and have grown within the organization over the years. This loyalty to dentsu is a fundamental trait of her, living by its value. She believes success comes from audacity – from an environment where ideas are always welcome – and where all team members are empowered to challenge our thinking to make us better.
Her expertise allows her to act as a strategic advisor to her clients and to the media community and help drive their business transformation.
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