Sarah Armstrong

SVP Client Solutions, Canada

Sarah has spent her career leading multi-agency teams across brands and markets for some of Canada’s largest blue-chip accounts.

Since joining the organization in 2005, Sarah has built a solid reputation for providing strategic and integrated marketing solutions and driving innovation and collaborative experimentation with clients such as P&G and Coca-Cola Ltd.  

Sarah’s cross-media and cross-functional credentials have led brands to discover and activate their competitive advantage in CPG, retail, entertainment and financial industries.  Her experience in strategic planning through to activation and financial and operational discipline have consistently driven business results for her clients. 

Sarah is currently SVP, Client Solutions, dentsu and SVP Business Lead at Carat Canada.  She works in partnership with the senior brand leadership team to accelerate growth, integration and client development across the network. Prior to joining the network, Sarah attended the University of Western Ontario and studied Media, Information and Technoculture (MIT) as well as French.  This was followed by an Advertising and Marketing Communications Diploma at Sheridan College.

Sarah has served as a judge for the Ad Club of Toronto’s OOH competition, the Canadian Young Lions Media competition as well as Canada’s Next Top Ad Executive, Canada’s largest marketing competition focused on bridging the gap between classroom and industry. She is also on the Steering Committee of Womxn Who, a dentsu initiative dedicated to the empowerment and elevation of female leaders.  

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