Sarah is President, Media for Dentsu in Canada. She oversees Carat, Dentsu X and iProspect in Canada as well as the investment arm, Amplifi. Sarah is a vocal advocate to support local media, along with diversity, equity & inclusion in the workplace and representation in media. Sarah’s career experience spans telecom (Rogers/TELUS and Shaw), retail, banking and insurance, consumer packaged goods, electronics, technology and B2B. Her extensive experience spans media strategy, creative and brand strategy, CRM, data and technology.
A frequent and sought after speaker, Sarah regularly discusses responsible media and advertising, representation and the supply chain of media. She has made multiple appearances as a guest lecturer at Schulich Business School, Humber, Centennial, Miami Ad School, and Rotman. She has spoken at numerous industry events and is often quoted in media, including articles for the Toronto Star, National Post and the Globe & Mail. Sarah is also an avid moderator and panelist for Filling the Gap, an organization dedicated to more inclusivity in the workforce. Sarah was also awarded "Media Leader of the Year" in 2020 from the CMDC. Currently as the President for Dentsu’s media brands in Canada, Sarah is on a mission to make dentsu a place where all of her colleagues can shine and thrive and clients understand when their media is working and when is it wasteful.