Chief Client Officer, Canada & SVP Client Solutions, Americas
With over 22 year’s industry experience leading and working with media, creative and account service teams in both Europe and North America, William is a skilled integrator.
Passionate about collaboration across teams to deliver against client-first business needs, William has held senior roles managing a myriad of clients from FI to CPG, from Auto to Telco at advertising agencies in the UK, Ireland and Canada. In addition to this, he has an in-depth knowledge of client structures and processes having worked client-side in Marketing for one of the world’s leading luxury auto OEMs.
At dentsu Canada, William managed the growth of the General Motors business, evolving the relationship from a pure media focus to become a truly integrated, cross-service line client, stewarding a significant growth in scale and scope, including multiple award wins and leading to industry recognition for innovative go-to market strategies as well as best in class collaborative teaming structure.
What drives William most is being a people manager and team builder. He believes that truly great work can only come through empowering our people to shine by giving them exposure to the full scale of the business, not just their area of specialism. This gives all our people the benefit of a really rounded experience grounded in business realities. He equally believes that the best work can only come from working with great clients. By fostering a culture of trust, openness and collaborative working, we build exceptional and motivated integrated client and agency teams, who generate business growth and true ROI for our client partners.