There are 10.5 million car owners in South Korea who live in big cities that lack the space to showcase cars.
The majority of car dealers use brochures and online reviews to sell cars, and prefer to stock popular local car models instead of imported brands like Chevrolet.
General Motors needed to find a better way to sell the new Chevrolet Cruze, showcasing all the colour, model and interior options for the customer, when that customer can’t be there in person.
7 out of 10 car buyers in South Korea believe in the importance of experiencing a product first hand.
Consumers like to experience a car properly before they buy, from a test drive, to peering inside the bonnet.
Isobar mapped the customer journey to understand where we could disrupt it to drive brand growth.
To deliver an immersive brand experience, Isobar built a virtual showroom delivered through an iPad using spatial computing technology.
This use of mixed reality enabled people to virtually experience a car showroom – anywhere and anytime.
140 units were deployed across South Korea, doubling the car dealership presence & redefining the buying experience.
The Story Lab: Migros iMpuls
Content Development und Content Distribution
dentsu : BMW Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
iProspect: Eurostar Partnering for programmatic
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Isobar: CEPI Coalition for Epidemic Preparedness Innovati...
Isobar supports the Coalition for Epidemic Preparedness Innovation in their CRM and business transformation process with new operational platform and system support.
Isobar: 15 Years, 10+ NGOs driving social impact
Over the last 15 years, Isobar Switzerland has worked to empower non-governmental organisations (NGO’s) to deliver on their mission with technology and expertise that connects, supports, and ena...
dentsu Malaria No More
Since January 2017 dentsu have supported Malaria No More to continue the move towards ending malaria for good, reaching 1 billion people to exert pressure on world leaders, resulting in additio...
Merkle CXM: Magpie 100% AI-driven multi-channel marketing...
The first use of bespoke AI to fully automate a multi-channel digital campaign end-to-end, using machine-learning to connect users with content that matters to them and grew conversion 212%
Posterscope, Carat & Isobar: C&A
Activating store visits by working with a unique hyper-location technology partner, we built an integrated solution that combined OOH with mobile programmatic.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
Salesforce Basecamp Zurich
As a worldwide Salesforce platinum partner, dentsu partners with Salesforce for the elite Basecamps events in Switzerland, Lausanne every year.
360i partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill allowing Westworld fans to go on their own quest for consciousne...
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
mcgarrybowen: United Airlines
New technology solves age-old problem.
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
NBS created an online platform to connect blind people with companions which was designed to be totally accessible to the visually impaired and used native APIs from each device.
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...