Walter Hassler

CFO dentsu Germany & DACH

As CFO Germany & DACH, Walter Hassler is responsible for all commercial matters of the agency group in the DACH cluster since January 2023. He has been working for the dentsu network for more than 13 years in various regional and local management functions. These included positions as CFO and HRD for Austria & the Adriatic region as well as CFO for Switzerland.  

Most recently, he served as Chief Operating Officer in the DACH region, leading the strategic transformation of the business into dentsu's three service lines, which included the establishment of the CXM Business Merkle DACH. Born in Austria, he began his career at Deloitte Austria. In 2006, he joined the WPP agency JWT and held joint responsibility for the Austria, Hungary, and Czech Republic cluster, eventually rising to the position of Chief Operating Officer.  

Walter Hassler consistently focuses on transforming businesses, bringing a sense of stability to an industry that embraces change. His expertise in restructuring has been pivotal across all business areas. His key to effective change management? Trusting people, allowing them to grow, and empowering them with responsibility. According to his experience, this approach creates highly motivated and high-performing teams.

Walter Hassler, CFO dentsu Germany & DACH