Shared value through social purpose: the compass that guides our work
Society is facing some of its greatest challenges. Climate change, reduced biodiversity and extreme inequality are causing acute disruption. Citizens are demanding change. And businesses are under pressure to respond.
As a global leader in media and digital communications, we understand the power we have to influence how people think, feel and act. We also recognise the role we play in driving consumption. That's why we're embedding human-centric design into our strategy and planning processes, focusing on sustainable behaviours and need states that are more reflective of today's socially conscious consumer.
We have the responsibility, opportunity and privilege to help guide our people, clients and society through this disruption. We will fuse data, technology and creativity in a way that helps create a brighter, more sustainable future for everyone.
Our Social Impact strategy
Our environment strategy
Net zero emissionsWe’ve committed to becoming a Net Zero emission's business by 2030. This includes a new science-based target to reduce absolute carbon emissions by 46%.
Renewable EnergyIn 2020 we met our target to power our company on 100% renewable energy, and in 2021 we will continue this commitment in all markets where it is possible to do so.
Influence 1 billion peopleAs an industry we have the ability to change the way that people think, feel and act. That's why over the next decade we have committed to help 1 billion people make better sustainable change by 2030.
Dentsu is committed to three global programmes for social impact
UN SDGs - Common Ground
We're using the power of media and advertising to help drive delivery of the UN’s Sustainable Development Goals and we are founding members of #BrandsforGood which aims to make sustainable lifestyles aspirational and rewarding.
We're opening the doors of our industry to the next generation. The Code teaches young people the skills they need to thrive in the digital economy.
Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world.
Change starts at home
A globally endorsed environmental disclosure system on which we're rated BLink to CPD
An online CSR scoring platform. In 2017 we scored 52/100Link to EcoVadis
Dow Jones Sustainability Indices
We've been listed on the DJSI since 2016Link to Dow Jones Sustainability Indices
Dentsu Inc integrated report 2017
See our progress hereLink to Dentsu Inc integrated report 2017
Measuring societal impactLink to Purpose Marketing
Dentsu International Environmental policyLink to Environmental policy