CEO, Greater North, dentsu APAC
Cheuk is currently CEO, Greater North for dentsu APAC.
He is an industry thought-leader who has built his career leading creative, media, data and technology businesses.
He joined dentsu from Mutiny Group the world’s first predictive management consultancy and technology company leveraging the latest in artificial intelligence and machine learning.
Prior to Mutiny, Cheuk was CEO, Asia Pacific for Omnicom Media Group where he led over 4,000 staff in 47 offices across 21 markets.
Prior to joining Omnicom Media Group, Cheuk was at Cummins & Partners in Australia where he had a long and successful spell as MD of the globally acclaimed and highly awarded creative hot-shop. Cummins was later acquired by Sapient.
Over the past 28 years Cheuk has worked on a number of high profile brands including ANZ, Coca-Cola, Heineken, Heinz, Hennessy, HP, Holden, HTC, Kraft, Mars, Myer, Motorola, Nestle, Nikon, Procter & Gamble, Tiger Beer and Unilever.
In 2002, he was recognised as one of the top executives in the region and conferred Media Magazine’s Suit of the Year award.
In 2010, Cheuk was named Agency Innovator of The Year by the Internationalist Magazine
Throughout his tenure at Omnicom Media Group, its brands OMD and PHD won over 130 local and regional agency of the year awards across the Asia Pacific region.
Cheuk served as a judge at the Cannes Lions International Festival of Creativity in 2011 and 2013 and is a strong advocate for innovation and creativity.
In 2015, Cheuk was named Asia Pacific Agency Head of the Year (Media) by Campaign Asia.
In 2016 he continued to lead the charge for creativity and effectiveness taking on additional roles as Chairman of the APAC Effie Awards and President of the Spikes Asia Media jury.
In 2017, Cheuk was made Chairman of the APAC Effie Committee.
In 2018, he was made President of the Dubai Lynx Media jury.