CEO, CXM Line of Business, Greater North APAC, Dentsu International
Managing Director, Merkle China
Ken Hong is a seasoned business leader who has built successful careers in both US and China. Ken is currently the CEO of China and Greater North APAC for Dentsu International Customer Experience Management (CXM) Line of Business, as well as the Managing Director for Merkle China. In this capacity, Ken leads the CXM/Merkle teams using data and technology to help many of world’s largest companies design and execute their Digital Transformation and Data Transformation initiatives.
Before joining Dentsu International and Merkle, Ken spent seven years with Sina Weibo, one of the largest social media platforms in China and the world, as the GM of Commercial Operations and then promoted to General Manager of Corporate Strategy. During his tenure, he helped Weibo grow its revenues from USD 65 million to more than USD 1.5 billion.
Ken's deep marketing knowledge also comes from his years of advertising agency experience spanning from analytics, strategy to being the Managing Director for Razorfish and Digitas China.
Ken is also a frequent speaker for some of the top industry conferences and client summits, such as Cannes Lions, the Festival of Media Asia, iMedia Summit and Better by Design CEO Summit. In addition, he has been an advisor for government agencies, non-profit organizations, several established corporations, and startups in different sectors.
Ken holds a BBA degree in Finance from Stetson University and an MBA degree from University of Florida.