CSR
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Human Rights Slogans and Posters

Since 1988, the Dentsu Group has been holding an annual competition for human rights slogans for Group employees and their families. The term "slogan" is used, but the entries are usually freestyle short messages such as advertising copy rather than mottoes. It is an in-house initiative that is unique to Dentsu. In fiscal 2018, there were a total of 8,068 entries (6,997 entries in the employee category and 1,071 entries in the family category).

Although the competition started as an in-house initiative, now local government bodies and corporations make requests to use the slogans and the posters are used for human rights events across Japan.


Dentsu Human Rights Posters Produced in 2018 (The 31th Program)

It is up to us to prevent discrimination that is being shared through Telephone Games.

Theme: Eliminating discrimination against Buraku-class citizens.

Please do not hate to love someone.

Theme: Respecting the human rights of sexual minorities.

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