Gerry Bavaro

Chief Strategy Officer, Merkury

As Chief Strategy Officer of Merkury, Merkle’s identity resolution and data platform, he leads sales and marketing, solutions, and business operations efforts aimed at integrating first-party identity and data products and solutions into Merkle and Dentsu agencies’ various services. He joined Merkle in 2015 and has held leadership positions such as SVP, Enterprise Solutions, SVP, Digital Strategy, and Global Chief Strategy Officer, M1. Prior to joining Merkle, Gerry was Chief Strategy Officer at Resolution Media, Omnicom Media Group’s global performance media agency responsible for product, client services and strategy.

As a digital veteran in the industry for over 20 years, Gerry has held leadership positions focused on bringing data and technology-driven solutions to market to drive value for clients.  Previous roles include SVP, Performance Media at Digitas, Executive Vice President at Didit, a search marketing pioneer, and Agency.com where he led early Fortune 500 digital strategy and website development engagements for clients like British Airways, Sprint, and Met Life. Gerry is a recognized thought leader, frequently writing and speaking in the industry. He received his B.B.A. in Marketing from Hofstra University, and lives in Centerport, NY.

Gerry Bavaro