We are proud to release dentsu’s 2022 Global Diversity, Equity & Inclusion (DEI) report. Last year, dentsu Americas released the industry’s first dedicated DEI report, setting the standard for transparency and accountability with a comprehensive 360-degree study of DEI progress and activations. This year we have expanded our DEI report to share a wider view of global progress, with initiatives and stories from across Dentsu Group. The report is a 360-degree view of our progress as we have continued to embed DEI into each region.
Diversity, equity, and inclusion sits at the heart of dentsu's Social Impact strategy– our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.Download report
Women globally (dentsu international)
Women in Executive levels (dentsu international)
BIPOC in Executive levels (U.S.)
We continue to deliver the never before, doing things differently to forge opportunity at dentsu and within our industry.
Commitment from our leaders
Diversity, equity and inclusion sits at the heart of dentsu’s Social Impact strategy, driving our ambition to build a fair and more equal society, where everyone is equipped to thrive. This commitment and responsibility for driving progress lives with our leaders.
We promised accountability beyond crisis
We are continuing to invest in our people and in talent partnerships, are building empowered communities, are evaluating our policies and practices, and are working to advance cultural fluency. These are all efforts that are driving results, and are advancing representation.
A critical part of our commitment to progress is having an accountable and measurable approach, and one where leadership responsibility is solidified. We focus on embedding ownership into the business and applying ourselves to better understand both the qualitative and quantitative KPIs which measure and help drive progress.
At dentsu, we are committed to creating long-term sustainable change in society and within our company.
As outlined in our inaugural 2021 DEI report, we remain committed to the following four pillars as our theory of change across dentsu international. They are the starting point for strategies within each market and service line, enabling both consistency and nuance.
Four pillars as our theory of change
Tackling Global Issues
Each of our 145 markets has its own unique set of challenges and opportunities. We continue to engage in conversation and drive positive action in local markets through our business practices, collaboration inside and outside of dentsu, and our employee resource groups. Together, we continue to make positive change in several areas year over year, with future collective efforts like age and socioeconomic factors being further elevated to global focus areas.
Our People Championing Progress
Investing In Our People & The Future
We invest in our people through career development programs, a robust ongoing library of resources, and develop partnerships to invest in the workforce of the future.
Creativity powering inclusivity
Our work in marketing and advertising has the power to change hearts and minds, to disrupt and create new societal norms. Through creativity and innovation, we seek to transform brands and businesses with the power of modern creativity.
We put work into the world that creates culture, changes society, and invents the future. We measure ourselves against this philosophy of modern creativity, infusing both vertical and horizontal creativity into every part of the business.
Creativity powering inclusivity
Disruption & Innovation: Un-biasing marketing
Disruption is a powerful force for change and coupled with innovation drives lasting change. We are continuing to create new and equitable ways for brands to engage with consumers in meaningful and authentic ways.
Ethical By Design
Across the U.S. and Canada, Merkle’s Insights experts are diving deeper into potential bias in customer segmentation and planning methods. This includes an “ethical by design” approach--moving away from standard advertising industry demographic data and moving towards use of psychographic data. The team has introduced checks and balances to make their AI more explainable and to mitigate any unintended bias. In addition, they are educating clients and the industry at large on the machine learning approaches and the potential for unintended bias.Learn more
Equity in the Metaverse
The metaverse will transform the way we connect, create, shop, and build community. And given it will take years for the metaverse to be fully realized, we have an opportunity to envision the future we want to create and build it with diversity, equity, and inclusion (DEI) from its inception. An inclusive metaverse benefits everyone, but what inclusivity in the metaverse will look like is a difficult question with no easy answers. As with any transformative technology, it will evolve over time, as it’s shaped by consumers, technology advances, businesses and policies. However, the time is now to engage with partners and experts in ongoing conversations about what it truly means to build the metaverse responsibly.Learn more