CMO Navigator 2024
At dentsu, we are driven to innovate. Through innovation, we ensure the impact our clients need to drive growth in their business, while also generating a positive effect on the industry, society, and the world.
Delivering innovation requires an understanding of consumer sentiment and of their expectations for the future. At the same time, it is critical to understand brands’ challenges and opportunities to develop a unique point of view on how they can stand out and better prepare for what’s next. This report focuses on media transformation and media’s evolution into a strategic driver of business growth.
This survey is based on input from 1,934 Global CMOs, 25% of them working within the Retail sector.
