Human needs in a digital world

Innovation will always fail unless it meets people’s needs and wants. Brands must ensure that digital products and services address those needs. By doing so, not only can brands build better relationships with their consumers and audiences—they can also help safeguard the long-term benefits of a digital economy that works for all.

That’s one of the central messages that emerges from the Digital Society Index 2019. Developed in collaboration with Oxford Economics, it combines a primary survey of more than 43,000 people across 24 countries with economic and statistical analysis.

The year since our survey first started in 2018 has seen a collapse in trust in the use of digital technologies. Trust in big tech is falling, with misuse of personal data the number one cause of distrust, according to our survey. 

Human needs in a digital world

Innovation will always fail unless it meets people’s needs and wants. Brands must ensure that digital products and services address those needs. By doing so, not only can brands build better relationships with their consumers and audiences—they can also help safeguard the long-term benefits of a digital economy that works for all.

That’s one of the central messages that emerges from the Digital Society Index 2019. Developed in collaboration with Oxford Economics, it combines a primary survey of more than 43,000 people across 24 countries with economic and statistical analysis.