0
estimated impressions with no paid media support
0
average engagement time first month after launch
0
unique visits per day
Challenge
When National Geographic started production on “The Long Road Home”, a scripted drama series based on real-life service members, their lives and the effects of deployment, they knew the show would carry great weight with veterans - and they were inspired to help address some of the community’s most persistent challenges.
Historically, technology has left veterans behind. The expansion of wellness technology has been geared towards the general public, not addressing the specific needs of veterans, a population that can benefit most from these developments.
Solution
To address this, 360i partnered with former Air Force psychologist Dr. Michael Valdovinos whose meditation and mindfulness based treatments have been proven to reduce stress and help veterans cope.
360i created “Bravo Tango Brain Training”, a first-of-its-kind voice-powered app that democratizes veteran access to mental healthcare. The app recognizes 40+ moods and pairs the user with an appropriate treatment exercise based on Dr. Valdovinos’ practice.
While most veterans don’t qualify for even the most basic VA benefits, the app modernizes veteran access to healthcare, putting resources and treatment methods at their fingertips. As Mashable summarized, “Veterans dealing with stress have a new option for self-care, and they don't need to leave the house to use it.”
Result
Bravo Tango Brain Training is a powerful tool for an underserved population that delivers renewed attention to important veterans’ issues.
Post-launch, Bravo Tango Brain Training saw an average of 400 unique visits per day, with thousands of unique visitors spending an average of 10 minutes with the program.
This furthers the real-world impact of “The Long Road Home”, helping to make it one of NatGeo’s highest rated scripted series premieres in 2017.
Merkle: Magpie a 100% AI-Driven Multi-Channel Marketing C...
Vigyél Haza Foundation - 1% Campaign
Golden Effie award in category „Social Purpose Campaigns”
BelVita bus stop branding for Mondelez
Unique OOH solution to demonstrate product benefit
IKEA - Interactive citylight
A uniqe solution to demonstrate IKEA’s environmentally friendly products
Granny Erzsi’s „bejgli” chatbot for Vénusz
„The best digital tool in 2018 in Hungary” (DMBP)
D&G Light Blue OOH campaign
In today’s rushing world OOH cannot catch everyone’s attention. Hence we go for that attention on mobile platform, too.
OMV - Infotainment videos
MaxxMotion Vlog of Gábor Wéber
Burger King – Home made skinned potato launch campaign
How do you introduce a „home made” food with a digital campaign for a fast food brand? By getting the support of a granny.
Provident Content Marketing Strategy
How to boost organic traffic to a financial services website with content marketing tools?
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.