social media engagements
Canadians seeking out key educational information
Even though testicular cancer is the most common form of the cancer in young men, it receives little attention compared to other health issues, which are backed by years of sustained big-budget, cause-marketing efforts.
Every year, young men die unnecessarily because they don't do regular self-exams or speak to their doctor when they experience symptoms. The tragedy of the disease is that most deaths from it are very preventable.
Testicular Cancer Canada recognized that they needed to find a way to connect with guys all across Canada, with a national campaign that would address the underlying reasons young men weren't taking the simple steps to save themselves from testicular cancer.
Not only was embarrassment the key barrier we were fighting, it was also a theme that allowed us to build a campaign that was relatable, intriguing, and ripe for humour.
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardly embarrassing.
The program kicked off across Canada in April, to coincide with Testicular Cancer Awareness Month. Grip began with OOH featuring outrageously embarrassing moments paired with the #ItTakesBalls URL. These teaser boards piqued public interest and were followed by social videos and TV that told the full campaign story and closed the loop.
The campaign drove more than 150 million impressions, over 750,000 engagements on social media, and earned media in both Canada and the U.S. Importantly, it also resulted in over 9,200 Canadians seeking out key educational information about the disease on the TCC website and campaign microsite.
Men and women of all ages engaged with the campaign, but it was particularly effective in reaching the key target: young men. They made up 47% of the visitors to the site, were 34% more likely to engage with social content posted to the microsite, and were 108% more likely to view educational content.
All of these results were made possible through the volunteered time and resources of multiple DAN agencies, and achieved with a combined spend between GRIP and TCC of under $20,000.
Merkle: Magpie a 100% AI-Driven Multi-Channel Marketing C...
Vigyél Haza Foundation - 1% Campaign
Golden Effie award in category „Social Purpose Campaigns”
BelVita bus stop branding for Mondelez
Unique OOH solution to demonstrate product benefit
IKEA - Interactive citylight
A uniqe solution to demonstrate IKEA’s environmentally friendly products
Granny Erzsi’s „bejgli” chatbot for Vénusz
„The best digital tool in 2018 in Hungary” (DMBP)
D&G Light Blue OOH campaign
In today’s rushing world OOH cannot catch everyone’s attention. Hence we go for that attention on mobile platform, too.
OMV - Infotainment videos
MaxxMotion Vlog of Gábor Wéber
Burger King – Home made skinned potato launch campaign
How do you introduce a „home made” food with a digital campaign for a fast food brand? By getting the support of a granny.
Provident Content Marketing Strategy
How to boost organic traffic to a financial services website with content marketing tools?
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Subscribe to news alerts
Keep up to date with the latest news and updates from Dentsu Aegis Network
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.