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reduction in flight booking time
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faster website compared to competitors
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websites in 9 languages across 14 regions
Challenge
Jetstar’s platform is one of Australia’s top five eCommerce sites, receiving 70 million visitors a year, and accounting for 80% of revenue, so it’s critical to ensure it is a great brand experience and that its infrastructure is stable.
Solution
| The experience was designed around real consumer needs, learning from them in person and integrating the data. This puts the customer at the heart of the experience. |
Result
Isobar helped reinvent how Jetstar operates as a business – from booking through to check-in and in-flight. Isobar rebuilt their eCommerce platform, keeping the customer at the heart of the experience, iteratively testing and rolling out 22 websites in 9 languages across 14 regions.
Isobar also redeveloped Jetstar’s mobile boarding pass, smartphone app and chatbot prototype.
Merkle: Magpie a 100% AI-Driven Multi-Channel Marketing C...
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