István Busák
Executive Director, Dentsu Creative Hungary
István joined Kirowski in 2004 as Junior Account Executive and walked his professional ladder both on the agency side at Publicis Modem, Ogilvy, Mito, and on the client side at Hewlett-Packard and IBM IX. His career led him on a longer expat journey to the U.A.E. where he further developed his marketing strategy expertise in regional leadership positions. This was also the beginning of his deep interest in human / customer-centric design which has remained the main focus of his career. He returned to his roots to Isobar in 2017 and took on the leadership of the Experience Design business unit that allowed him to explore the cross-roads of organisational development and strategic design. He stepped up as Executive Director of Isobar in January, 2021.
