Péter Novák

CEO, dentsu Hungary

Péter was the first in Hungary to write a comprehensive article about the future of interactive marketing in his Masters degree thesis in 1996. He has been focusing on digital marketing and media ever since.


Péter began his career at Matáv, then he built the online media sales team for Matávnet. During his 10 years at Kirowski, the company became the most successful digital marketing agency in Hungary. Later on he became the Deputy CEO of Origo, then he helped the development of various online services until he was appointed as CEO of Használtautó Kft. in 2014. He re-joined our company in 2017.

Péter Novák, CEO, dentsu Hungary

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