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General Motors

Challenge

There are 10.5 million car owners in South Korea who live in big cities that lack the space to showcase cars. ​

The majority of car dealers use brochures and online reviews to sell cars, and prefer to stock popular local car models instead of imported brands like Chevrolet. ​

General Motors needed to find a better way to sell the new Chevrolet Cruze, showcasing all the colour, model and interior options for the customer, when that customer can’t be there in person.

Solution

7 out of 10 car buyers in South Korea believe in the importance of experiencing a product first hand.

Consumers like to experience a car properly before they buy, from a test drive, to peering inside the bonnet.

Isobar mapped the customer journey to understand where we could disrupt it to drive brand growth. ​

To deliver an immersive brand experience, Isobar built a virtual showroom delivered through an iPad using spatial computing technology.

Result

This use of mixed reality enabled people to virtually experience a car showroom – anywhere and anytime.

140 units were deployed across South Korea, doubling the car dealership presence & redefining the buying experience.

Isobar

Nemzetközi ügynökségként a kreativitásra építve élmény vezérelt digitális transzformációval segítjük széleskörű és komplex üzleti kihívások teljesítését. Budapesti irodánk az elmúlt öt évben több mint 60 díjat nyert, kiemelt ügyfelei közé tartozik a Coca-Cola, a Burger King, a Magyar Telekom, a Rolls-Royce Power System, a Kaspersky, a Tchibo és a Ferrero.

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