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Our task for dentsu Global was to create an online ecosystem that could be a beacon for the business, deliver the “wow” factor and be easy for the internal team to manage and maintain.

Previously, dentsu markets managed their own sites which led to an inconsistent brand image and values across different markets. The aim was to create a new dynamic, yet consistent online experience that would create new leads, attract talent and showcase industry-leading case studies.

dentsu required a new online ecosystem that could showcase the brand, generate leads and attract top talent. However, the primary challenge was how to position a consistent global online offering while facilitating and maintaining a regional online presence.


The solution presented by Isobar was to take a Monolithic (Global) Approach. This approach allowed dentsu Global to easily manage, scale and rollout new features across the markets whilst maintaining brand consistency and control. Furthermore, it ensured that the site’s purpose was still being fulfilled across the markets. No matter what regional site a user visits, they still get a consistent feel for the brand and its values whilst having their questions are answered in a way that is relevant to them.

Insight & Approach

Understanding the various user types and how we could speak to them was paramount in establishing the role of the site in their customer journey. It was only after we got a clear understanding of this, that we could then decide on the key features and functionality of the site.  

Working with dentsu, we got to know how they operated, who their key users were, and could then begin the process of integrating key features that would allow them to showcase their work, encourage new business leads and attract top talent. From workshops and testing to extensive research, we gained a complete insight into dentsu's business, giving us the perfect platform for success.

Best Kentico Cloud Implementation

From a shortlist of finalists, dentsu by Isobar Ireland is the 2018 winner of the Best Kentico Cloud Implementation category. Their new website needed not only to position dentsu as a leader in the market but also bring to life their vision of “Innovating the Way Brands Are Built”. The project is a great success in terms of the number of leads created (a primary purpose of the project). Since the launch, it has grown substantially to almost 1500 new business leads.


Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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