Challenge
Our task for dentsu Global was to create an online ecosystem that could be a beacon for the business, deliver the “wow” factor and be easy for the internal team to manage and maintain.
Previously, dentsu markets managed their own sites which led to an inconsistent brand image and values across different markets. The aim was to create a new dynamic, yet consistent online experience that would create new leads, attract talent and showcase industry-leading case studies.
dentsu required a new online ecosystem that could showcase the brand, generate leads and attract top talent. However, the primary challenge was how to position a consistent global online offering while facilitating and maintaining a regional online presence.
Solution
The solution presented by Isobar was to take a Monolithic (Global) Approach. This approach allowed dentsu Global to easily manage, scale and rollout new features across the markets whilst maintaining brand consistency and control. Furthermore, it ensured that the site’s purpose was still being fulfilled across the markets. No matter what regional site a user visits, they still get a consistent feel for the brand and its values whilst having their questions are answered in a way that is relevant to them.
Insight & Approach
Understanding the various user types and how we could speak to them was paramount in establishing the role of the site in their customer journey. It was only after we got a clear understanding of this, that we could then decide on the key features and functionality of the site.
Working with dentsu, we got to know how they operated, who their key users were, and could then begin the process of integrating key features that would allow them to showcase their work, encourage new business leads and attract top talent. From workshops and testing to extensive research, we gained a complete insight into dentsu's business, giving us the perfect platform for success.
Best Kentico Cloud Implementation
From a shortlist of finalists, dentsu by Isobar Ireland is the 2018 winner of the Best Kentico Cloud Implementation category. Their new website needed not only to position dentsu as a leader in the market but also bring to life their vision of “Innovating the Way Brands Are Built”. The project is a great success in terms of the number of leads created (a primary purpose of the project). Since the launch, it has grown substantially to almost 1500 new business leads.
Carat: Vodafone X
How Vodafone capitalised on TikTok's exploding growth for their Youth product, Vodafone X.
Isobar: Sherry FitzGerald
Isobar launched a first-of-its-kind digital platform for Ireland’s largest estate agents.
Isobar: dentsu Global
Our task for dentsu Global was to create an online ecosystem that could be a beacon for the business, deliver the “wow” factor and be easy for the internal team to manage and maintain.
Isobar: FinTech Scotland
A new website with the user at the heart of the design.
Vizeum: Energia
Vizeum: IKEA
How we stopped interrupting what people were interested in and became what they were interested in
Carat: Bank of Ireland
How Bank of Ireland Became Pathfinders: Leveraging data for Customer Centric Marketing in Finance
Tuesday 18 June:
Data & creativity
Data & creativity: Data and analytics driving personalisation. Creating consumer experiences & meaningful connections.
Thursday 20 June:
Winning in the digital economy
Winning in the digital economy: Trust, ethics & transparency.
Wednesday 19 June:
Japan day
Japan day: Innovation & technology. Driving greater client-centricity.
Friday 21 June:
It's a wrap
It's a wrap: Highlights from the week in Cannes.
Pre-register for our 2019 Digital Society Index
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.