Our task was to communicate Scotland as a leading-edge fintech location to both local and global users interested in Investment, relocation and/or talent sourcing. The purpose and audience for each page were unclear across the Fintech site. It also lacked a reason for Fintech’s and investors to return to the site. There was no meaningful utility that gave the Scottish Fintech community a sense of belonging.
A new website with the user at the heart of the design has become a place where the Fintech Scotland ecosystem lives online. The new Fintech site gives each of the Fintech's a place to showcase their work and look for investment. A community forum gives a dedicated place for them to discuss topics and ask questions.
It was important to create an Ecosystem that would allow partners and investors one place to exist together. An intensive two-day workshop looked at all the different aspects of the Scottish Fintech community and identified features on the site that could enhance the community and bring them together.
Carat: Vodafone X
How Vodafone capitalised on TikTok's exploding growth for their Youth product, Vodafone X.
Isobar: Sherry FitzGerald
Isobar launched a first-of-its-kind digital platform for Ireland’s largest estate agents.
Isobar: dentsu Global
Our task for dentsu Global was to create an online ecosystem that could be a beacon for the business, deliver the “wow” factor and be easy for the internal team to manage and maintain.
Isobar: FinTech Scotland
A new website with the user at the heart of the design.
How we stopped interrupting what people were interested in and became what they were interested in
Carat: Bank of Ireland
How Bank of Ireland Became Pathfinders: Leveraging data for Customer Centric Marketing in Finance
Tuesday 18 June:
Data & creativity
Data & creativity: Data and analytics driving personalisation. Creating consumer experiences & meaningful connections.
Thursday 20 June:
Winning in the digital economy
Winning in the digital economy: Trust, ethics & transparency.
Wednesday 19 June:
Japan day: Innovation & technology. Driving greater client-centricity.
Friday 21 June:
It's a wrap
It's a wrap: Highlights from the week in Cannes.
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BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.